Evaluation Q4. Who would be the audience for you media product?

Evaluation Q3-What kind of institution might distribute your media product and why?

Evaluation Q2. How Does Your Media Product Represent Particular Social Groups?

Survey Results and How They Effected Our Film 

In our initial survey we found out that are target audience was generally male, however this was only by 52% meaning there is also a key female audience to consider, we did this by featuring men and women equally in the piece. While we did at times conform to the traditional gender stereotypes for example the females in our opening are presented as more afraid.  

Our research implied that the primary audience of the horror genre was people under the age of 35 but we decided that we wanted to aim our film at a slightly younger audience as we are more likely to understand our own age group, to target this age group we used a lower range of ages ranging from 12-28 so we could understand which age exactly we should target.

80% of our target audience said that it was more terrifying when the viewer did not who the killer was until the last minute rather than knowing throughout the film. Our results also showed us that audience members empathise with characters of a similar age, class, appearance and dialect. 

Evaluation Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Genre

While the primary Genre of our film is obviously Horror as specified by our brief, we were also keen to incorporate the mystery and film noir genre. We both also have an interest in slightly older films from the fifties and sixties or earlier so we hoped to incorporate this era into our piece somehow. We managed this by setting a section of our scene in the 1940s, while this was primarily chosen because of our interest in the time, it could be argued that World War II was the most horrific, traumatic experience our country has ever experienced and should in itself be motif of the Horror Genre. Despite our subgenres focusing more on the historic or mysterious aspects we were also careful to include traditional conventions of the Horror genre, for example gore, when we revealed the bloody body of our victim or in our music, which built tension through its ominous theme and sudden stop; Our piece also ends with a dramatic scream, then a black screen with the audio suddenly cut off, as shown in several horror film openings for example Final Destination.

The Inspiration of Our Horror Film

Final Destination

We were inspired by the film series, Final Destination as the structure of their horror films are similar to the what we hoped to achieve, the films have a similar target audience to ours, aiming the films at older teenagers and young adults. The films feature a group of teenagers facing mortal peril, this makes the horrific scenes more relatable to the target market group and inspired us to feature a group of teenagers in our film

Chronicles of Narnia

While not a horror film we were inspired by The Lion, the Witch and the Wardrobe as we were initially keen to have a section of our film set in the second world war, so we were inspired by film sequences showing the bombing of civilians in this time, as it adds to the horrific nature of the scenes.