We chose to use both an online survey system and a paper version so we could cross multiple media platforms and use different techniques to make our questions understandable and relevant to the pop culture the target market group will understand.
We were especially interested in what character types frightened the target market group,who they could relate to and what lighting or sound effects are the most effective for horror films.
Excellent point about cross media platforms above! Now analyse and present your results from this survey. What will you take from it to inform your own film?
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