Monday, 10 November 2014

Potential Names and Fonts

The name simply summarizes the premise and location and implies that the location is the horrific element of the film. The 'The' puts emphasis on the word bunker making it seem more ominous and foreboding. A shorter name will be more memorable and make a bigger impact. 

The font is designed to look like a military stamp of approval to refer back to our flashback in 1940, this also makes it seem as if the bunker has been either considered safe by the government or condemned as dangerous. The font appears as if it has faded which could also link to our time period but also demonstrate parallel situations over 70 years apart. 
The Title uses one word so it will be as memorable as possible and capture the audience's attention, the name is simple but not as clear about the subject of the film, the world shelter is used ironically to highlight the danger of our location, this essentially means that the protagonists' "shelter" from the blitz is what ultimately ends their lives as it is not as safe as they believe. 

The font is in clear, black letters to make an impression, rather than cursive writing which would be considered more trivial or happy. The font contains scratches which look as if they have been carved in a wall, we thought this captured the feelings of claustrophobia we wanted to achieve. 


This name emphasizes the theme of claustrophobia we wanted to convey, the word "enclosure" comparing the protagonists to animals, giving it further connotations of danger and claustrophobia. Again the short name is more memorable and has a greater impact on the audience than a longer title however the word is longer and more sophisticated than some of our other choices, this could appeal to an older audience rather than our target market group, teenagers.

The font uses thick black lines and curves to spell the word, this could be compared to the bars of a stereotypical zoo, again comparing characters to animals and implying that they're trapped. The font is clearly deteriorating again showing the time range from 1942 to 2014 and could also imply that the bunker our film revolves around has fallen into disrepair. 


The name has a double meaning as it refers to the expression 'six feet under' referring to graves, implying the death of the protagonists but it is also used in a literal sense as the premise surrounds a bunker underground. The title is longer but is still memorable is it draws form a popular expression making it more memorable. 

The font is extravagant and intricate which may make it more appealing to an older target market group, it is also quite traditional for the horror genre as shown by the dripping blood and intricate cursive, while I do think this is effective for the genre I think this is falling victim to a stereotype of the genre which doesn't match our concept or target audience. 

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